According to MajaStevanovich

News and views on what matters to me: public relations, marketing, social media, pop culture and every now and then I will surprise you with something else. https://www.vizify.com/maja-stevanovich

With social media matters, is younger always better?

Image
 
With the emergence of Snapchat, Instagram and Vine and a supposed “death” of Twitter & Facebook we are seeing a lot of brands “hiring” young influencers to bring them into the light ages. 
 
While I think Wet Seal’s latest move: http://adage.com/article/digital/build-a-brand-snapchat-hire-a-16-year/291124/ is intriguing and worked very well for their channel’s awareness, I do have to throw out some words of caution. 
 
Remember the time when companies wanted to save money by letting their interns run social media? Like with anything else, you get what you pay for. What’s even more troubling, with this platform, the opportunity to “go viral” is magnified, making it a higher spotlight for both good and bad. 
 
By now, most brands have figured out that there is a fine balance between a technology savant and an experienced communicator and most are investing in quality talent. With so much talk being focused on kids leaving Facebook for Snapchat, it seems like the trend of hiring very young might come back.  
 
I don’t believe age should have anything to do with it, as there are many young professionals with fantastic experience, and that being the key word. 
 
In one of my earlier posts I talked about good judgement being the absolute most important quality in good social people. Curious to see what will happen if that isn’t properly vetted and the floodgates of Snapchat open doors to the philosophy of the younger the better. 
 
Thoughts? 

 

 
About these ads

4 comments on “With social media matters, is younger always better?

  1. Jennifer Low
    January 18, 2014

    Great post!

    x

    Jennifer

    Jennifer Carpenter Low Cell | 516.658.3249 Connect | http://www.linkedin.com/in/carpenterj Follow | http://www.twitter.com/JA_Carpenter

    >

    • majastevanovich
      January 18, 2014

      Thank you Jennifer!

  2. Joanna Patzig Kresge
    January 18, 2014

    I personally feel that as long as the person is knowledgeable about communication it shouldn’t matter the age. I have a constant fear that as I age employers will want younger photogs and communicators for fresher perspective but as you said, you get what you pay for. Younger employs can be talented and refreshing but they can also be immature and untested which could hurt you in the long run.

  3. Ron W.
    January 19, 2014

    Maybe people are similar to channels…youth and maturity are good, depending on the intended audience. An experienced 20-something might have a difficult time being credible posting to AARP members just as I would have difficulties sounding cool to my kids’ generation. I don’t sound cool to them…no matter how hard I try…not even a little…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on January 18, 2014 by in Uncategorized and tagged , , , , , .

Navigation

Follow

Get every new post delivered to your Inbox.

Join 54 other followers

%d bloggers like this: